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The Online Sellers Guide to eCommerce Funding

Cash Flow, eCommerce
online sellers oarex
On Cyber Monday 2020, US consumers spent nearly $11B dollars, according to Adobe. It’s been estimated that with lockdowns in 2020, eCommerce sales exceeded 10-year forecasts! And the growth will simply continue. With the vaccine rollout underway, and subscription retail on the rise, analysts expect a 14% growth rate in…

eCommerce Funding for Marketplace Sellers

Cash Flow, eCommerce
ecommerce funding
As the economy rebounds, eCommerce sales are expected to explode again. eMarketer is forecasting growth of another 14% in 2021, nearly $5 trillion! To put that into perspective, that’s about 1/4th of the total economic output by the United States. With the rise of the “new economy” in eCommerce –…

OTT and CTV Streaming Services: Boost Quality of Experience

Ad Tech
Content consumption changed during the COVID-19 pandemic. Did you know that around 87% of U.S. consumers say they consumed more content during this time according to a recent Global Web Index report? Streaming TV viewing accounts for a considerable chunk of that content consumption. Even better, it looks like streaming…

An Urgent Call for Brand Safety Guidelines in 2021 and Beyond

Industry News
The recent lockdowns have pushed various economic sectors to the edge. But online content consumption across major social and digital platforms are at an all-time high. Given that, it’s easy to assume that online advertisers are raking it in. Unfortunately, the pandemic seems to have had the opposite impact on…

5 Steps to Increase OTT Advertising Revenue

Until the late 90s, cable television was every American family’s obsession. Network television simply lacked the programs they wanted to see. You could only see good shows on pay television networks like HBO, MTV, Nickelodeon, and ESPN. Back then, many home viewers were so unsatisfied. Today, it’s simple to do…

Q4 CPMs Bottom Out, Bullish Trend Emerges

bullish cpms
Internally we’ve seen CPMs carve out a bottom ahead of the year’s biggest week for ad spend. According to eMarketer, an estimated $39B will be spent between Thanksgiving and Cyber Monday. The frenzy from Black Friday and Small Business Saturday spills over into Sunday too, culminating in peak spend by…

Advanced TV Advertising in a Post-Cookie World

Industry News
Online advertisers have relied on third-party cookies for over 30 years now. They use cookies to gain insights into their audience, to help them refine their targeting. This once irreplaceable technology is the lifeblood of internet marketing, and for good reason. But not for long, as the advanced TV advertising…